The Story Behind the Fluff: Salon-Quality Lashes, on Your Time.

The Pioneer in NZ Eyelashes
Get Fluffed wasn’t born in a boardroom or out of the latest Tik Tok marketing ideas; it was born from over a decade of hands-on salon experience. Founded by Elina, who owns and manages a highly regarded eyelash extension salon in Grey Lynn, Auckland, Get Fluffed brings professional expertise directly to your bathroom mirror. Elina - originally from Latvia and now a proud NZ Citizen, was one of the very first to introduce individual lash extensions to New Zealand, and now, she is pioneering the next evolution in beauty: press-on cluster lashes.

The Reality of Time (and Kids)
There will always be a place for the salon. Having your lashes done by a professional is a luxury, a time to be pampered (just like getting your nails done), and salon lashes do offer maximum longevity. But life changes. With the arrival of two kids, Elina realised that finding the time to lie on a lash table for two hours was becoming a luxury she—and many of her clients—could no longer afford. She needed to transition to less time in the office to manage a bustling home life, but she refused to compromise on having beautiful lashes.

She realized a massive gap in the market: there was no way to get true, salon-quality eyelashes at home.

The Get Fluffed Solution
Get Fluffed was created to deliver that perfect, fluffy look in a fraction of the time and cost - making what is an expensive self maintenance task - accessible. Our DIY eyelash extensions take just a minute or two to apply, compared to an hour or two in a salon chair. Even better, they are three to six times cheaper than a standard salon set, making them the ultimate cheap beauty hack without sacrificing quality.

Our hybrid lashes give you ultimate control over your look. You can apply a light, natural set for the working week, and then easily swap them out for a dramatic, "going out to party" style for the weekend.

Why the Cat?
You’ve probably noticed our feline mascot welcoming you to the site. The cat is there for a simple reason: it's cute, it's sassy, and most importantly, it’s fluffy—exactly how your lashes will look when you use our products.Who doesn't love a cute cat or dog!

The Future of At-Home Lashes
We are constantly innovating to bring you the best easy lashes in NZ. We have sourced a unique product line compatible with an upcoming "bond and seal" formula we will be launching soon. This revolutionary step will increase the lifespan of your DIY cluster lashes by 50% or more, giving you unprecedented wear time from an at-home kit.

Welcome to the future of lashes. Get fast. Get affordable. Get Fluffed.